Content Designer (Not Social Media)

Organisation: Leicestershire County Council

Work Location: County Hall, Glenfield, Leicester, LE3 8RA

Salary: £32,070 - £34,359 per annum (pro-rata for part-time)

Working Hours: 33 hours per week (0.89 FTE)

Contract Type: Fixed term for 2 years

Closing Date: Friday 20th February 2026

Interview Date(s): TBC

Do you have a passion to create and maintain accurate, high quality online web content?

Are you able to use customer evidence to improve content and user journeys?

Can you work in an innovative and collaborative way to drive continuous improvement?

About the Role

This is an exciting opportunity to join an established Digital Services Team as a skilled web content designer.  The role will predominately involve editing, updating and developing our websites and intranet (please note - this is not a social media role). 

The role will involve:

• Working with service managers and experts to create, develop and maintain content that is always based on accurate information and aligned to a service’s digital objectives
• Being able to use evidence and data to scope, design, and review online ‘user journeys’ to ensure they are effective and enable customers to locate and complete what they need to
• Possessing the ability to advise, guide and challenge service managers, staff, and other stakeholders as necessary on web and intranet content
• Providing support on the content needed for online projects and / or work packages as required, ensuring the work completed meets the required standards and is delivered within agreed timescales
• Maintaining an awareness of new developments and best practice in online content, web publishing, online usage, SharePoint, and Drupal content management system, incorporating these into your delivery and promoting best practice

You will also be working closely with department stakeholders, business intelligence and the Customer Service Centre to understand and facilitate channel shift to online and to influence future service delivery and build strong professional relationships with the Information and Technology function. 

About You

To apply for this post, you must be able to evidence in your application how you meet the following criteria:

• Possess the skills and experience in designing, writing, editing and publishing web and intranet content and online forms, whilst following quality standards, design principles, accessibility requirements and best practice.
• Be able to work with a content management system – ideally Drupal and SharePoint.
• Generate solutions to straightforward and complex problems, and be able to present and provide support, advice, and relevant recommendations on web and intranet content design, to non-specialist staff in a way that is can be understood. Possessing knowledge of current legislative requirements, governance and relevant policies and procedures associated with the management of online content.
• Demonstrate effective communication skills when supporting the development of a quality digital service, in line with business need, and working with a wide range of stakeholders.
• Investigate online content issues, devise solutions, and pursue principles for ensuring continuous improvement.
• Be able to use Google analytics 4 and search engine optimisation skills when creating or developing effective and appropriate web and intranet content. You should be able to plan your work, working on multiple priorities whilst ensuring you are adhering to set deadlines.
• Be able to use a range of research and information to provide clear recommendations and have a relevant degree or equivalent or proven experience delivering effective digital services, combined with strong skills in designing and managing online content (including SEO, analytics, CMS use, user‑centred design, issue resolution, and continuous improvement), supporting digital projects and transformation, and applying solid knowledge of IT products, standards, legislation, governance, and policies relating to online content.

You must also have an understanding of, and commitment to, equal opportunities, and the ability to apply this to all situations.  

In addition, we also expect you to share our commitment to our values and will ask you to evidence when you have demonstrated them as part of the selection process.

Reasonable adjustments will be considered for applicants with a disability. We are a Disability Confident Employer.

Interested in Flexible Working?

We are open to discussions about flexible working, which may include part time working, job sharing, term-time working, flexible start and finish times, and hybrid working, depending on the requirements of the role and the service. If you would like to discuss the possible flexible working options that might be applicable to this role, please contact the person named below.

For more information or an informal discussion, please contact:

Asha Mistry, Digital Team Leader

Telephone: 0116 305 8095

To contact me by email, please click here

How to Apply

At Leicestershire County Council we’re looking for top talent from all walks of life. Whoever you are, wherever you’re from, and whatever your background - we care about what you bring to our organisation, not just what’s on your CV. That’s why we’ve designed a recruitment process that’s fair, accessible, and focused on potential. And with benefits that support people at every age and stage of life, we make sure you can thrive - both personally and professionally.

If you share our passion to make a difference for the people of Leicestershire, we’d love to hear from you. Click the apply button to submit your application, ensuring that you upload a supporting statement that explains how you meet the criteria listed in the ‘About You’ section above. Without this information, we won’t be able to assess your suitability for the role, and your application will be rejected. For tips on how to write your statement, see the How to Apply section on our career site.

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible. 

If you have any technical issues when trying to apply for this post or you want to request an application pack in an alternative format, please contact our Employee Service Centre by telephoning 0300 3030222 (select option 2) or raising a ticket via our online portal: https://emss.org.uk/support. 

By applying for this post, you agree to our Terms and Conditions.