Product Marketing Manager (Womenswear)
Marks & SpencerWhat’s in it for you
Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.
Here are some of the benefits we offer that make working for M&S just that little bit more special…
- After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.
What you'll do
This fantastic role is to drive our Womenswear category and product priorities, bringing product pull, customer insight and category clarity to the heart of Fashion marketing at M&S.
As Product Marketing Manager for Womenswear, you are the dedicated marketing partner to the Womenswear Business Unit, embedded in BU rhythms and planning cycles You ensure Womenswear category strategies, product stories and customer propositions are shaped early, grounded in insight, and carried through consistently from product development and planning through to creative and activation.
The role ensures Marketing has a strong, credible voice at the start of Womenswear product and category decisions, not just at the point of campaign delivery You represent the customer voice, champion product activation, and elevate Womenswear storytelling through clear, product-led excellence.
Working closely with the Head of BU Marketing, Strategy & Planning, and Brand Marketing campaign leads, you own the Womenswear category marketing strategy and plan that feeds into the annual and seasonal Marketing Strategy You work collaboratively with Brand Marketing on key seasonal fashion moments (including Summer, Autumn and Winter campaigns) to identify the hero campaign product lines, while also planning and protecting the all-year-round (AYR) newness, hero and core product stories that drive consistent performance across the year
This is a senior role, critical to driving Womenswear performance and product desire at scale
- Own the Womenswear category marketing planning, aligned to BU priorities, customer needs and commercial goals
- Translate Womenswear product and range plans into clear, insight-led category strategies - define and plan how categories show up across the year
- Translate Annual BU priorities > Annual Category Marketing Plan > Seasonal planning > Product and Category plans > Activation
- Clearly articulate Womenswear priorities including product focus areas, customer missions and need states, hero vs supporting stories and all-year-round (AYR) drumbeats vs seasonal big bets
- Act as the Womenswear Category Marketing partner embedded in key critical-path forums: DPS, BUD and product sprints
- Work closely with Buyers, Designers, Developers, Technologists to extract the most compelling product detail, translate technical information into clear, customer-relevant marketing stories, ensure claims, positioning and category stories are credible and consistent
- Ensure Womenswear category and product strategies feed directly into the annual and seasonal Marketing Strategy
- Lead Womenswear category input into key seasonal moments (eg Spring, Summer, Winter) partnering with Seasonal Strategy owners to shape Womenswear priorities and narratives for major campaigns
- Create clear, compelling Womenswear category propositions and plans to handover to Brand Marketing
- Define and champion what Category Marketing is ‘famous for’ internally:
Who you are
- Strong experience in product marketing or brand marketing within fashion retail or consumer goods
- Deep understanding of Womenswear categories, customer behaviour and fashion cycles
- Proven ability to translate product and insight into compelling category strategies and product concepts and stories
- Commercially minded with a strong understanding of trade and performance drivers
- Confident influencer across matrix teams
- Skilled in insight translation, storytelling and briefing
- Clear, confident communicator with strong written and verbal skills
Everyone’s welcome
We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.