UX / UI Product Designer

Serve First is a fastmoving, well funded start up turning customer feedback into live dashboards and AI driven alerts.

2025 roadmap: overhaul user journeys, add a design system, and launch new AI powered workflows. 

You'll own the end to end product experience and iterate fast-low bureaucracy, maximum autonomy.

What you'll do

• Shape end to end UX. Map and optimise critical B2B workflows (survey creation, analytics, alerting). Product journey maps, wireframes, and interactive prototypes.

• Own the design system. Define UI patterns, components, and accessibility rules in Figma; partner with engineering for pixel perfect implementation.

• Drive user research. Plan and run interviews, usability tests, and feedback sessions with enterprise customers; translate insights into actionable design changes.

• Iterate relentlessly. Ship small, test, and improve. Use data (Heap, GA, in-app analytics) and qualitative feedback to refine flows.

• Collaborate cross functionally. Work side-by-side with Product, Backend, and Frontend teams; clarify requirements, hand off specs, review builds.

• Leverage AI wisely. Use AI design/copy tools to accelerate work, but validate everything - you own the outcome.

• Document everything. Keep flows, components, and rationale well documented for the distributed team.

Must Haves

• 5+years designing complex B2B SaaS products (dashboards, workflows, admin interfaces).

• Portfolio that shows user-centred process from research prototypes shipped UI.

• Strong UX research chops: interviews, surveys, usability tests, heuristic reviews.

• Mastery of Figma (or Sketch/Adobe XD/etc) and prototyping tools.

• Comfortable working with design systems and handing off to React engineers.

• Solid grasp of accessibility (WCAG) and responsive design principles.

• Excellent written & verbal comms-async first.

Nice to Haves

• Experience with customer feedback / survey or analytics platforms.

• Familiarity with React component libraries (Storybook, Chakra, MUI, etc.).

• Motion/interaction design skills (Lottie, Framer Motion).

• Basic HTML/CSS to tinker directly in code.

What We Offer

• Competitive salary 

• Hybrid in Milton Keynes, at least 2 days a week

• Standard UK pension, 20days holiday + public holidays.

• Generous kit & software budget.

• Small team = direct impact on the product experience.