Video Content Lead (Social & AI)

Company Overview

Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, and social content that shapes modern entertainment culture.

Video sits at the centre of that ecosystem — and social is where it scales.

The Role

Dexerto is seeking a Video Content Lead (Social & AI) to own and scale our short-form video output across social platforms — with a primary focus on Facebook, Instagram, and TikTok.

This is an initially hands-on role for someone who understands how to build high-performing video formats, move at speed, and operate at scale.

You will play a key role in leading both the creative direction and execution of social video — developing formats, setting standards, and ensuring output consistently drives reach, engagement, and revenue.

Alongside this, you will play a key role in integrating AI into our video workflows, helping Dexerto unlock new levels of efficiency, creativity, and scale.

This role sits at the intersection of video, editorial, audience development, and commercial, and is critical to how we grow and monetise our social presence.

Core Responsibilities

Video Strategy & Format Development

• Own Dexerto’s social video strategy across Facebook, Instagram, and TikTok
• Develop repeatable, scalable video formats designed to drive views, engagement, and shareability
• Identify and capitalise on trending, reactive, and evergreen content opportunities
• Set the creative direction and editorial tone for social-first video output
• Continuously refine formats based on performance data and platform trends

Hands-On Video Creation & Output

• Lead the creation and publishing of high-performing short-form video content
• Work closely with editors and producers to maintain speed, quality, and consistency
• Ensure all content meets high editorial and production standards aligned with Dexerto’s voice
• Balance reactive output with planned, repeatable content series

AI-Powered Video Innovation

• Pioneer the use of AI tools to accelerate video production and unlock new creative formats
• Implement AI-assisted workflows to increase output and efficiency across teams
• Work with leadership to define Dexerto’s approach to AI content — balancing quality, credibility, and scale
• Identify entirely new content opportunities enabled by AI tooling
• Act as the internal lead for AI-driven video innovation

Monetisation & Performance Ownership

• Own the performance of social video output across key platforms
• Lead the monetisation strategy for Facebook video, identifying opportunities to maximise revenue
• Partner with Commercial teams to integrate branded content and paid partnerships into video output
• Track and report on performance metrics including views, engagement, retention, and revenue
• Optimise content strategy based on both audience and commercial performance

Cross-Team Collaboration & Distribution

• Work closely with the YouTube and Video teams to repurpose long-form content for social
• Collaborate with Editorial to identify stories that translate into high-performing video
• Partner with Commercial teams to deliver standout branded video executions
• Align with platform leads across TikTok, Instagram, X, and YouTube to maximise distribution
• Contribute a video-first perspective to editorial and content planning

Leadership & Standards

• Act as the internal expert on social video — setting best practices across formats, hooks, captions, and optimisation
• Upskill team members and elevate overall video output across the business
• Establish scalable workflows and processes to support increasing content volume
• Continuously push for innovation in format, storytelling, and execution

Candidate Profile

The ideal candidate will bring:

• 5–8 years of experience in video content, social video, or digital media production
• Proven success building and scaling video content on TikTok, Instagram, and Facebook
• Strong understanding of platform algorithms, audience behaviour, and content trends
• Hands-on video editing and production experience
• Experience experimenting with or implementing AI tools in content workflows
• A data-driven mindset with a strong instinct for what makes content perform
• Experience working cross-functionally with editorial, video, and commercial teams
• Strong organisational skills and ability to manage high-output environments
• Deep understanding of gaming, streaming, and internet culture

What Success Looks Like

• Scalable, high-performing video formats driving consistent growth across social platforms
• Significant increases in views, engagement, and follower growth
• Clear monetisation strategy delivering measurable revenue from social video
• Successful integration of AI into content production workflows
• Elevated creative standards across all social video output
• Strong alignment between video, editorial, and commercial teams

Why This Role Matters

Dexerto’s ability to win on social is driven by video.

This role will define how we create, scale, and monetise video content across platforms — combining creative instinct with operational execution and emerging technology.

If you understand how to build formats, move fast, and turn content into reach and revenue — this is a high-impact opportunity to lead video at scale within a globally recognised media brand.

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